In this article, the officially announced "Link Spam Update" was announced on July 27. What is a link spam update in this article? The official announcement of Google is summarized, and this update will predict what the effects are expected and the measures that the site operator should do.What is the link spam update? What is the effect?
The launch of "Link Spam Update" was announced on July 27, 2021. The algorithm will be updated in the next two weeks. Google always aims to display high -quality search results that are convenient for users, but this time, it has been re -evaluated to the site that is performing link spam. I did it.
Why was the link spam update performed?
Google is an announcement of the link spam update, pointing out that there are many creators who earn income on websites and blogs, and that some sites have a link that violates the quality guidelines for monetization. I am. If such sites increase, the display of search results that are convenient for Google's aiming users will not come true, so they will have begun to respond.
What kind of link is the link that needs to be dealt with?
What are the links that violate the quality guidelines for monetization? The links that Google mentioned this time and how to deal with it are the following. If you know it, take it as soon as possible. 1. The first thing that uses an anchor text (PR post) with affiliate links and sponsors with abundant keywords on the anchor text link is about how to install anchor text. (An anchor text is a text sentence that sets the link.)
For example, let's compare the following ① and ② quotes.
(1) Quote Google Official Central Blog: https://developers.google.com/search/blog/2021/07/link-tagging-and-spam-update
② Quote Google Official Central Blog: Reminder of target links and link spam
It's easier to understand if there is a link in the text like ② than the alphabet URL is affixed like ①. Anchor text itself is originally effective as SEO measures in terms of the convenience of users and the contents of the link to GoogleBot. However, if you are too conscious of SEO and are packed with keywords, it will decrease the readability of the user, so it will be judged as a good link for Google.
▽ Good and bad examples of anchor text links
2. The second link that has not applied the modifier attribute
is the link that does not apply the modifier attribute. Google recommends the description of REL = "Sponsored" for affiliate links and guests with sponsors (PR post). This is a Google initiative to improve product -related search rankings and give better rewards to high -quality content. If you find a site that has not been properly modified for affiliate links, it has been announced that there is a possibility of manually responding (possibility of manual penalty), so be sure to apply the modifier attribute.
About the difference from spam update
Apart from the link spam update, a spam update was also performed in July. The update bearing "spam" was performed within the same month, but what differences are there? The details of the content are not told in the spam update, and the overall update of spam may have been updated. On the other hand, in this link spam update, the target was mentioned, and the "link" that contrary to the quality guidelines was reviewed.
summary
The above is the bulletin of the publication of the link spam update. As I mentioned at the beginning, sites that are affiliates in this update and sites with sponsors (PR posts) with sponsorship seem to be re -evaluated. Google wants to reduce malicious sites and malicious links that impair users' convenience, as can be seen from the updates related to spam in July. In particular, by clarifying the policy for things that are involved in money directly by links, it may be trying to distinguish high -quality sites that follow the rules and aim for monetization, and malicious sites that ignore guidelines. Well. In recent years, the contents are not often mentioned in the update involving a number of algorithms, but the target and objects may be clearly described as this time, so Google's presentation is frequently announced. You need to check. In SEO STYLE, I would like to share Google's announcement quickly and quickly!
postscript
Google announced on August 25, 2021 that the link spam update is completed.
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