[Site operator must see] What caused the ranking drop? How to release the penalty type and how to cancel it?

May 12, 2022 Penalty , backlink , SEO measures , internal measures

The most common consultation of our company, and the high degree of urgency is a case where the ranking of the site suddenly falls. Although it can not be said unconditionally, the penalty is likely to be the cause of the suddenly dropped pattern. Looking back on the guidelines related to the official quality, we will find out the reasons for dropping in the ranking, and we will inform them of those solutions.

What causes the search results to drop suddenly? Check the official guidelines.

I think web sites have various purposes and purposes, but I don't think none of the websites are conscious of "attracting customers". The absolute element for "attracting customers" is the search ranking. With the target keyword, the first to third place or less will make a significant difference in attracting customers. For that reason, I think the site administrator is following the ranking every day, but there are times when the ranking drops suddenly without any warning.

There are two major causes of the possible ranking down.

Change of evaluation criteria in Google Core Update
Penalty

In the case of 1, what competition will be higher, and what kind of trends that have descended, including their own sites, will be conducted, analyzed and reflected, and will be able to challenge revenge in the next core update. By adjusting, you can aim to recover the fall.

On the other hand, in the case of 2, what kind of site it will be determined is that there is a detailed explanation on the official guidelines, so I will explain it with reference to that.

Google's policy has a penalty for sites that deceive to gain access, or sites that get the top search results by illegal acts, etc., from the perspective of trying to get users. For example, when I clicked on a site that could answer the purpose, I was redirected and flowed into an unintended page. In addition, you buy a link to go to the top search results and get a ranking that is not accompanied by the quality of the site. Such a clarity may be deleted from the worst index. In other words, even if you search from Google, it will not be displayed at all.

Check out the official announcement guidelines to do what you have to do.

Official webmaster guidelines

Did you come up with the site you operate? If so, make sure to fix it to recover the ranking at the next update timing. If it is deleted from the index, it will be displayed and displayed again by requesting the reconstruction of the site.

How to check the penalty. What are manual penalty and automatic penalty?

Did you identify what kind of element your site has been penalized? It is possible to find out what kind of content you are actually undergoing penalties. However, it is only for "manual penalty". In addition to the manual penalty, there is an "automatic penalty". Let's clarify those differences.

What is "manual penalty"?

Google's surveillance is checking out, and warning messages are notified for Google Search Console security and manual measures. If you continue to ignore the warning message, it is a heavy warning that the site is removed from the index. Improvements and re -examination requests will take time to get a response for 1-2 weeks. On top of that, if the content of the problem's point is recognized (improvement), the cancellation notice will be sent, and the penalty imposed in about a week will usually be canceled, but even if it is canceled, the original ranking is immediately immediately. It doesn't return completely, so be careful not to repeat in the future and wait for recovery.

If the problem has not been solved after a re -examination request, you will continue to receive a message that the problem remains. If you do not recognize even if you make a re -examination request,

Visual checks will also be stricter, so be sure to check them out so that they can be released as much as possible and apply for a re -examination request.

The reason why a company that has a skilled technique does not create an algorithm that can be automatically determined, but is manually penalized for each penalty is to meet the convenience of users.

Official videos claim that there is the right to remove from Google for "those that deprive the user's convenience", "what must be deleted legally", and "breaking personal information".

However, from here, it is our opinion that it is impossible to check all the sites with human power, and first of all, while Google's crawler is patroling, automatic penalty (explain next). The alerts are visually checking the level of level problems, and although the automatic penalty flag is not standing, the alerts to be monitored for a certain problem are identified by visualizing. Google speculates that everything is managed.

What is "automatic penalty"?

Although it is a word that is originally two manually and automatically two, an automatic penalty is a word that does not come out officially. Because an automatic penalty is one of the evaluation of Google algorithm. Usually, when there is an update, Google's crawler browses the site, evaluates which site responds to the most search keywords and changes the display order. There are some evaluations of the above points, while others are evaluated for deductions. That is the automatic penalty. However, since it is the same area as the manual penalty as a point to evaluate, it is called an automatic penalty.

Unlike a manual penalty, you don't know what caused you to deduct from Google Crawlers, so you have to make sure that you are familiar with SEO and those who always know the entire site. Also, even if it is troublesome, it will not be reflected immediately, and you have to wait for the crawler to be re -evaluated by updating the core update or algorithm update. This is because the crawler patrols to collect data, save it in the database, reflect the update and algorithm on the database, and the results are displayed in search results. In other words, it often takes three months to half a year for one improvement, so if you think there may be a penalty, you need to respond quickly.

Review the site to cancel the automatic penalty that is difficult to identify!

The tendency of manual penalty and automatic penalty is mainly notifications such as croquing acts, links, keywords, and hidden links, etc., so that manual penalty deceives search indexes. And we know that manual penalty is given more sanctions than automatic penalty.

To release the penalty quickly, it is essential to review the site again. In the case of manual penalty, review the penalty content that arrived in Google Search Console. However, in the case of an automatic penalty where the cause is not clear, if there is nothing to come up with, you have to review all the sites. Even if you have received automatic penalty, you may be intentionally given a penalty. Therefore, I will tell you how to explain and release the elements that are more likely to be caused in automatic penalty (including when you are intentionally judged).

Content review

Content is a very important evaluation point, as the search results can be higher just by improving the content. In other words, if you penalty for the important factor, it will be quite difficult to get a higher rank without being evaluated. As you can see that Google is emphasized in content, there are many penalty elements in content.

・ Automatically generated content

・ Create pages where almost or no original content exists

・ Unauthorized duplicated content

・ Packing keywords that are not related to content to the page

What is considered as a case that breaks the above elements

EC site that handles a lot of services such as rentals, real estate and products

Because there are many pages, the same content as the automatic generated content and other product pages may be introduced, and it may be certified as a penalty. As for what level of automatic generating content, in common cases, only the area name and service name (only color for products) are switched, and the main features and information that users want to know are described. Is not changed.

I was asking a vicious column author for content

If you submit a request for continuous writing of content and columns to a column production company or individual contract, not yourself, you should not neglect whether the finished content is a divert of any site.

To solve each case, use tools such as copy content checkers on the web to review them. Alternatively, copy the content of the suspicious part and search to see if it will be hit.

In addition, for content that automatically generates, the system should be assembled, so wash out that part, consider your own content, release the system and install a new content area. If you are not sure, contact the site creator.

Renewal of unnatural links

Google is also high quality sites that are linked to high -quality sites. It is defined and evaluated links from good quality sites. The links set up for attracting customers and rising rankings are unnatural, and may be penalized. There are cases where you can do it without aiming.

Install a large amount of anchor text

By installing an anchor text, it is easy for users and Google's crawlers to know what the link is like, and it has the effect of being easily evaluated, so I think many people are practicing. However, if it becomes excessive, it will be misunderstood that it is applying SEO, so let's keep it moderately.

I put it on for the time being without being aware of the quality of the link

If you are asked to install a link or you have a variety of sites as a quote, if the link tip is penalty on a low -quality site, Google's crawler will start to be aware of the linked site. If you only collect such sites, your site may be a penalty.

To solve each case, you can see internal links and external links from the Google Search Console link, so make sure that the internal link is not too gathered. Regarding the external link, if you specify what site is identified, make sure you have what kind of evaluation is obtained by backing check tool

If you want to know more about penalty elements and improvements, see here .

If you want to find the cause a little earlier and easily, consult SEO STYLE

We have explained the manual penalty and automatic penalty, which is an element of dropping ranking.

If the cause of the ranking drop is only a few points than the competition, it will be a countermeasure in comparison with the competition, but in the case of a penalty, it is definitely better to assume that it is a long battle. Also, just because the penalty is canceled does not mean that the original evaluation will be returned but it will be reset again. To prevent this from going to be, make sure that it is a site that receives penalties in advance, rather than acting after receiving the penalty.

Especially for automatic penalty, it is often the case that even if you do not intend it.

SEO STYLE not only checks for such automatic penalty elements, but also supports escape from penalty judgment. If you have any problems, please contact us anytime.

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Penalty , backlink , SEO countermeasures , internal measures

Posted by LSD_ADMIN