[November 2021 Local Search Update] Local search update
May 12, 2022 Local SEO , Google Algorithm Update Information , Google Update / Fluctuation Information
Google announced on December 17, 2021 that the local search update was on November 30 and on December 8th.
In a core update several times a year, the official Twitter is often announced in advance, so post -reporting cases like this are rare. However, there was no special circumstances in the background that was announced after the fact, and it was simply made a presentation and failed.
(Translation) The update of the local search in November 2021 has ended. It started on November 30 and continued until December 8th. This contained the rebalancing of various factors to consider when producing local search results. The general guidance for business is the same as what explained here.
(Translation) There are always many updates, not all. We are trying to announce something that can stand out. In this case, it was a mistake. We will continue to improve in the future.
As with the announcement of the normal core update, there was no detailed mention of what kind of update was performed, but "It contains the rebalancing of various factors to consider when producing local search results. There was a mention.
Let's review what balance has been reviewed and local search.
What balance was reviewed? Review the evaluation element of local search
Google has a page for improving local search rankings in
Google Business Profile Help Here are three main elements of mechanisms that are displayed high based on Google's algorithm: "relevance", "distance", and "high visibility".
・ It is the degree of matching of related
search phrases and local business profile information registered in My business.
・
The location specified in the distance search phrase and the location of the business are considered.
For example, in the case of "Shinjuku Cafe", the café in the Shinjuku area is displayed at the top.
Also, if the search does not specify the location in particular, the user's current location is considered.
・
Regarding the high visibility of visibility, Google says that "the business is widely known."
For example, something like a popular landmark, such as famous museums, hotels, and brands, is also said to be "widely known", but it is said that there are many word -of -mouth and highly highly evaluated, and in Google search. The results of web searches, such as getting a higher rank, are also included in the indicators that are "widely known."
It is not clear how the balance has been adjusted, but you need to keep an eye on it.
Local search What can we take right now? Let's optimize my business
Local search is a major impact for those who are doing store -type businesses.
Google is expected to regularly review the algorithm.
If your business has not yet been optimized, let's take measures.
Here are some of them.
・ Register information in the local business profile.
・ If you have not posted one photo, post photos of the store or menu
・ Return to word of mouth from users as much as possible
・ Write reviews to regulars, etc. Get it
, be aware of keywords that are easy to search for
, and also provide SEO measures on the website.
Please contact SEO STYLE for optimization checks for My Business
Is the current local business profile okay, or is there a keyword that should be used for posting? If you are worried about optimizing your business, please consult SEO STYLE once.
We will make a free diagnosis with the knowledge and experience that has been involved in SEO and web measures for over 20 years.
here for inquiries <Inquiries>
![[THE May 2022 Core Update] Google announces the first core update in 2022!](https://www.seostyle.net/esuio4587/wp-content/uploads/2022/05/23628486_s-75x75.jpg)
![[Site operator must see] What caused the ranking drop? How to release the penalty type and how to cancel it?](https://www.seostyle.net/esuio4587/wp-content/uploads/2022/05/4925517_s-75x75.jpeg)
![[Breaking news] 2021 last core algorithm update announcement! When will the rollout be completed from November 17? What is the future impact?](https://www.seostyle.net/esuio4587/wp-content/uploads/2021/11/22011591_s-75x75.jpeg)
