[Web attracting customers] Let's register on the Google Map

July 29, 2015 May 12, 2022 Tool introduction , access analysis , Google My Business

At the beginning

Do you register your company or store on a map on the search engine?
When searching for restaurants and buildings that you want to go on Google, many people have used a pin with the name, address, phone number, etc. on the Google map of the search result.
If you run a store, we recommend that you register your own store on this Google Map. This time, I will introduce the play displayed on this Google Map.

What is Google Place?

Google Place is a service that summarizes information about shops and places.
You can also check photos and reviews in addition to the map, address and phone number.
Also, if you register the contents in Google Place, it will be displayed in the search results dedicated to Google Place.

Role of Google Place

Because it is linked to Google Maps, you can see at a glance if it is a convenient place for users when searching.
In addition, you can check the details by clicking the map in the search results, and you can reach your site from the URL posted there.
It also plays the following role as follows.

You can immediately communicate location information to users who have searched for search engines.
Word -of -mouth posts can be posted, so if good content is posted, the user will respond better.
By posting photos and videos, the atmosphere of the store is transmitted without looking at the site.
Even if you don't have a store site, you can paste the URL of coupon sites such as "HOTPEPPER" and "GourNavi".

How to register for Google Place

Go to Google Place and proceed from the "Register Operate" button
Google My Business
We agree with the terms and proceed with registration
We will fill in basic information such as store names and addresses.
After registration, you will receive a postcard to confirm that the registrant is the owner of the registered address.
If you enter the PIN code etc. according to the information of the postcard that has arrived, the formal registration will be completed.

Can Google Maps be SEO? ! The name is "Meo"

What is Meo

This is a technology for displaying the higher rank in the Google Map search results.
The idea is the same as SEO, for example, when searching for "Shibuya Cafe", the map and basic information of your store will be ranked higher as a map.
Since the map is displayed, it is possible to approach users who are highly conscious of searching for services in specific areas.
Especially for those who operate stores such as restaurants and beauty salons, there is an address and phone number on the map, so it is smooth to make a reservation.

How to take measures

Like the SEO, the purpose of the display on the search engine is the same.
As a premise, it is important to register on Google Place properly.
But local SEO is still in mystery. Like SEO, I can't say the reliable countermeasures, but here are some measures that seem to be valid.

that puts the area name in the name
, the area name you want to take in the field where you enter the building name.
This is the same as SEO, the same as putting the keywords you want to take in front of Title.
For example, let's put it in the form of "Ebisu's beauty salon -SEO STYLE".

collects as much as possible
, is the information that "mentions" the location.
For example, Google Place word -of -mouth information, registration on a map site, pages of other sites, etc.
Note that when writing reviews on other sites, you need to have the Google Place name, address, and phone number all together.

Endlessly

Both SEO and Meo are important services for users who want to attract customers on the web.
With various other services such as listing and banner ads, you will be wondering what is effective.
Each has its own advantages and disadvantages, so there are various ways to attract customers depending on what users you want to collect your services.

If you have any problems with attracting web customers, please contact us once.

Tool introduction , access analysis , Google My business

Posted by LSD_ADMIN