[SEO for overseas] SEO different for each country

August 6, 2015 May 12, 2022 Technical SEO , SEO measures , internal measures

At present, the penetration rate of the Internet, including Japan, is increasing.
From 2013 to 2014, it seems that the number of people has increased by nearly 200 million in the world.
Isn't more and more web marketing people thinking about expanding overseas?
As one of the means for web marketing for overseas, I think that there are people who are considering SEO measures, but the main search engine is different from Japan, and the same Google search engine changes depending on the language. I would like to introduce some of them here.

Search engine share overview

Number of internet users around the world

It is said that the world's Internet population is about 2.9 billion.
Among them, it is said that Japanese internet users are about 1444 million, which means that about 80%of the population uses the Internet.
In terms of the number of internet users, China is about 600 million, but the extension is about 50%.
If you look at the usage rate alone, Norway tends to be about 95%, followed by Sweden, such as Sweden.

World search engine sharing

Google is the most used search engine in most countries, with a share of about 80%.
However, in countries called emerging countries such as China and South Korea, search engines that originated in their own country are more supported by Google.
In other words, when doing SEO for China and South Korea, it starts by understanding the algorithm of the Chinese search engine "Baidu" instead of Google.
In English -speaking countries, Google's local version is more than Google.com.
The local version refers to Google UK and Google Australia.
Of course, Google Japan is also a local version, but despite the same English -speaking world, each local version is used.

SEO measures for overseas websites

Points of thinking

Now, I will explain the points of the concept when performing SEO on an overseas search engine.
First of all, for Google's largest countries, we will take SEO measures for Google, but the trends are different for each country, so we need to take measures according to each local version.
It seems that web servers also tend to be more likely to be displayed in the target country.
In addition, for countries with many official language and countries with large gaps, search keywords and services that each user are interested in are different.
In particular, countries with large gaps have different access frequency and internet environment, so measures tend to be used in consideration of the user groups collected on countermeasures sites.
Here I would like to talk about SEO measures in some countries

SEO measures for America

The United States is the birthplace of the Internet.
There is also a Google headquarters, which is one step ahead of Japan, but basically it is the same as SEO measures in Japan.
However, the ratio of only one word is searched as a trend of users to search, and the number of users searches with 2-4 composite words is about 60%, so the middle of the middle is rather than aiming for the top with a big word. It is more effective to aim with a long tail.
In addition, video promotions such as YouTube are more active than in Japan, and youtubeseo is becoming mainstream.
One thing to keep in mind when deciding a keyword is that some words change the meaning if you translate it as it is.
So make sure that the products sold locally are being launched.

SEO measures for China

In China, China's unique search engines, Baidu, are not Google, are the mainstream.
As a countermeasure, it is divided into internal measures and external measures, just like Google's SEO.

What is different from SEO measures in Japan

① It is assumed that the application procedure for building a site is applied: → The ICP number issued after registration must be listed on the site.
② Register the site with a baid search engine: → Unlike Google, the existence of the site will not be reflected on the search engine unless you register on Baidu when you launch a new site.
③ The index is slow: → Compared to Google, the index speed may take a month or more.
④ Large fluctuations in ranking: → Even though the index speed is slow, the ranking is basically not stable.

As for specific measures, it is the same as setting Title or H1 tags, just like Google's SEO.
Basically, important keywords come first when you include keywords in Title or H1.
Also, be aware that if you change the title tag too frequently, the ranking will be affected.

Other overseas web attracting customers

AdWords

In addition, not only SEO but also click billing advertising service is an effective means.
Because it is a service provided by Google, we can also publish web advertisements on overseas version of Google.
If you set the country in the time zone, you can display it in Google overseas, and you can pay in Japanese yen.
However, please note that you may not be able to change to local currency payment on the way.

Video attracting customers

As I mentioned a little earlier, promotion using videos is active mainly in the United States.
The 2014 US video advertising market exceeded 590 billion yen.
The reason why video advertisements are active is that the number of mobile videos users is about 80%, and it is easy to incorporate companies that do not have much budget because the unit price of video ads is not expensive.

Conducted to connect to inquiries

The inquiry form does not need to be only on the top page.
Where do the users look and want to contact us?
Assuming that you read the service page down, it would be very easy if you could go to the inquiry as it is.
Let's be aware of the optimal form by looking at how the user looks at its site and led to your inquiry.
In addition, video advertisements are said to have a higher purchase rate of users than SNS and Web ads.

When taking SEO measures overseas, it starts with a site for overseas use.
If you are interested, please contact us because we also provide the translation service of the site.

Technical SEO , SEO measures , internal measures

Posted by LSD_ADMIN