Once you set the goal, design the KPI

August 10, 2015 May 12, 2022 Business , Web Strategy / Management Strategy

What is KPI?

KPI is an abbreviation of Keyperformanceindicator and has the meaning of important performance evaluation indicators. This is a bit confusing.

For example, what should I do when I want to double sales?

Double the number that leads to business negotiations = "Order rate"
"Double the percentage of materials requested" = "Inquiry rate"
"Double the purchase unit price" = "Average order unit price"

KPI is the
"quantitatively representing the process that must be done to achieve the goal" . In other words, designing this KPI and clearly determining what to improve will lead to the ultimate performance.

Let's take a look at how to design KPI.
First of all, it is necessary to identify the candidates for KPI.
What you want to be useful is the "Business Road Map".

Replace business roadmaps with website

A business roadmap is a visualization of the process of sales.
If you are a business roadmap, many people actually create it in business planning, but let's replace this business roadmap with a website.

The business roadmap on the website examines the final goal, from the left to the right, from the first point of contact with the user to the last sales.

How to write a website business roadmap

So how do you actually draw the website roadmap? Let's actually write down a diagram like the following image and think about the following steps:

▲ Web site business roadmap image

Clearly, write out three objects: indicators, values, and periods.
Write "transition". □ is a place and numerical value. → is a change. It is good to use properly.
When putting a numerical value, it is performed during the specified period. In January, it will be unified in January, and in quarterly.
Give priority to select. It is good to think about the scale, the degree of improvement measures, and the expected effect.
Set the target value. Increasing the target value will help you avoid risks.
Summarize the policy.

The point is that the analysis for setting goals is performed by setting the goal to set the policy. Visualize it to grasp it. That is important.

I know with my head without this! It may not be necessary, but it may be visible for the first time by visualizing, so why not try making it once.

Business , web strategy / management strategy

Posted by LSD_ADMIN