[Site attracting] The theme park also appears on USJ! ? Learn the media from Kyary Pamyu Pamyu!

September 18, 2015 May 12, 2022 Business , Business Model

Do you know Kyary Pamyu Pamyu?
The real name is "Kyaragin Chalon Puro Puku Pamyu Pamyu Pamyu", but
it seems that Kyary Pamyu Pamyu first started working from a magazine reader model, but now it is. A big success as a global icon of Japan's "Kawaii" culture!
What a USJ (Universal Studio Japan) can even go to the theme park! Too amazing!
But why did Kyary -san have built so far from many reader models?
Exploring the promotional strategy of Kyary Pamyu Pamyu who is a big success, can you manage to use it for web attracting customers? ?
I would like to explore what Kyari -san's sympathy is and what effect they have!

Kyary Pamyu Pamyu 4 charm

Kawaii!

I can't remove this!
Isn't it an exaggeration to say that Kyari -san, a “kawaii” culture that has been recognized in the world, has spread it to the world?

fashion

Blond? Red hair? It is very eye -catching in Harajuku's street fashion and gothiculori fashion.
Many people should be very impressive!

music

Kyary Pamyu Pamyu who is very active as a singer.
Produced by Yasutaka Nakata, who works on "Perfume" and "Capsule", has received great support from young people.

Exposure to online media

Kyary Pamyu Pamyu -san is very active in exposure in online media ~ In addition to blogs, Twitter and GREE and other social media, I have regular programs on "Nico Nico Douga".
He seems to have been distributing videos since the model era!

I applied it to owned media

Well, I raised it in various ways, but what? This is all! ?
So I applied this feature to owned media!
This is sure to succeed! ?

Kawaii! (Design)

Is this a Kawaii -Oh -Ando Media?
No, not, not, but cute means that the viewer is getting a positive impression, right?
Owned media is the face of the company! It's different from a personal blog! You have to give a positive impression to the user!
Give users a positive impression with a beautiful and simple design and become a company fan!

Fashion (let's give a characteristic)

Harajuku and Gothic Lolita fashion.
I think there are many people who say, "Such fashion is a bit ...".
But don't you think that this was a normal safe fashion?
This is the same with this media, I want to pick up many users and try to introduce various content, but are you not sure what the media you want to provide to users? This will be a media that no one will see.
Everyone pays attention only with features (features)!
Kyary Pamyu Pamyu is also accepted by the world with a strong personality, right?

Music (editorial department is required!)

The attention here is Yasutaka Nakata rather than Kyary Pamyu Pamyu.
Isn't this so far that Kyary Pamyu Pamyu also pointed to the direction?
If there is no "editorial department" that points to "direction", the media will be different.

Exposure to online media (media strategy)

This is very important! Now, "triple media strategy" is becoming important.
"Paid media (media that pays for money. Mass advertisements, listing advertisements, etc.) -And media (this refers to social media) -Oland media"
Kyary Pamyu Pamyu also "Nico Nico Douga". And I have acquired fans by using "Twitter". This conveys the characteristics of Kyary Pamyu Pamyu and complement the relationship between each media.
In order to complement the weaknesses of owned media, "immediate effect" and "communication with users", using various media to maximize the effects of owned media! I feel!