A mutual link I've once heard as an SEO measure. Reading this article, how to install this article, you will be able to use mutual links perfectly, even if the effects, advantages and disadvantages of the worrisome, the advantages and disadvantages of the worrisome should not be done!What is mutual link? Is it really effective?
A mutual link is a means of acquiring a simple link by applying links to websites and blogs. First of all, I will explain the merits obtained by installing mutual links.
1. If the visiting site content has good quality, such as inflow from the opponent site
, you can expect the movement of users to fly to the linked page to see the contents ahead.
The link between highly relevant sites
to be a kind site for users You can know what kind of site used on the site is what kind of site, and you can go to the detailed information after reading the page. It will be a convenient site. 3. A mutual link with a good quality site is effective as an SEO measure!
because it is a mutual link because it is a mutual link, which is a type of linked link, and the assumption that the linked link is an element that affects Google's site evaluation. 。 Links from sites that are highly associated with their own sites and create content that suits users's intentions, and links from highly authoritative sites, such as public institutions, are also evaluated by external high -quality sites. It is easy to be recognized by Google as a page. In addition, the effect of increasing the search ranking is quite large for the departure link.
TIPS:
What is the backlink, a state link where the company's site is linked from another site
is a valuable link that you want to know the mechanism of the SEO effect by
linking from your site to another site. If you want to know what kind there is, please see this article.・ What kind of link is worth it ( * I'm currently preparing for articles.)
Note: Originally, valuable backlinks are naturally obtained
, and the linked links are usually quoted as primary information, and this site is interesting! recommendation! And it is introduced by the fans of the site and it is naturally acquired. That's why Google also evaluates the linked link as an indicator of a valuable page. In that respect, mutual links are different from natural links, and have a giving and -take relationship that introduces sites and pages. Since the link is the same, it has the effect of gaining evaluation, but there are advantages and disadvantages peculiar to mutual links. In addition, there is a mutual link that is clearly violated in Google's guidelines in the past of the past SEO measures, so the site operator should be aware.
Penalty target! What is the absolute NG mutual link?
Although it is a lot of mutual links, the point to be checked first in the installation is whether it is installed as a penalty target. If Google is penalized, the ranking will drop sharply and a significant decrease in the number of displays will occur.
▽ Intercomposition linked by Google as a guideline violation
“Create a partner page for excessive link exchange or mutual links.
“ Create links to your site using automated programs and services. ”
Quotation; official link program
[Reference knowledge] The appearance of past Google evaluation indicators and spam acts
Here is a brief explanation of why NG has come out about how to install such mutual links.
Google's site evaluation has internal evaluation and external evaluation, but Google's early algorithms are still developing and are characterized by the ease of evaluation. For example, the internal evaluation was evaluated by indicators such as the content of the countermeasure keywords and the number of characters, and Pagerank was used for external evaluation.
Various spam acts are carried out to acquire internal and external evaluation, and the mutual links are provided by a malicious SEO contractor to paste a meaningless mutual link, and it is automatically mutual link status simply by registering. The site that is the beginning has begun to appear.
Currently, Google's algorithm has evolved, and internal evaluation has been added to the context, and external evaluations can be seen through the skills of the small hand. For this reason, the interconnection link is also a clear NG example, and in case of malicious, penalty is imposed.
Pagerank is a type of algorithm that evaluates the value of the page based on the number of backlinks, quality, number of links, etc., and is used in conjunction with other evaluation indicators in the current external evaluation.
(Pagerank is explained in this article. * In preparation)
● The recent trend of penalty and links
is that the link that Google is determined to be low quality and is not value is not evaluated by the link evaluation (Pagerank), and such low quality and value links are excessive. It seems that the site that is determined to be intentionally stuck is penalized.
How to install a page that is mistaken for a penalty target?
It is necessary to be careful when it is a page configuration that is mistaken for a penalty target, even if there is no offense.
・ Because we were asked to do a mutual link
,
we created What? In that case, please deal with it as soon as possible.
What are the disadvantages of mutual links?
Basically, it is a mutual link with advantages, but make sure you know the disadvantages correctly and use it well.
Disadvantages of mutual links
If the quality of each other's links is linked from a high -quality site that
affects each other No matter how careful you are, if you have a link, if the link on the opponent's site is violating the guide, you will be affected.・ I mentioned that it will lead to attracting customers in the merit of a mutual link that can lead to CVs may flow
, but if you are introducing sites with actual stores in the same area in the same industry. If you can use the service from the Internet, you need to pay attention to the installation of mutual links.
If you link to each other, you should know! Do you know the word link juice?
It is a knowledge of links that are not limited to mutual links, but it is better to understand if you have a mutual link.
Link juice is a slang word used to explain the influence on the site on the site. There are external link juice affected by external websites, and internal link juice that conveys the influence of link evaluation inside the site.
Considering the merits and disadvantages of mutual links, there is no problem with high evaluation sites that have a good effect of each other and the effects of good evaluation, but the linked site focuses on SEO so much. If you are not, you will not be able to benefit much from the link on the opponent's site, even though the effects of the good evaluation of your site will be partially passed.
● Precautions
If some good rating to your site leaks, shouldn't it be linked anywhere? You may think that, but in recent trends, links to highly authoritative sites such as public institutions are quite effective. (It is highly likely that the user's UX is prioritized.)
There is concern about the loss of link juice, and do not make a link even if it is better to introduce other sites as detailed information and context. Let's do it.
If a mutual link is absolutely necessary, REL = Nofollow is compatible
Did you understand that the mutual link is the relationship between giving and take? However, for sites that have actually been associated with, or sites that have requested a mutual link in the past, it may be difficult to release mutual links.
In such a case, we recommend "REL = Nofollow". "Rel = nofollow" is a tag used when you do not want to associate the link and the site. < Explanation of REL tag by Google >
- Step 1 "REL = Nofollow" on the launch of the company's site
First, let's support "REL = NOFOLLOW" on the link of the company's site.
-Step 2
When requesting the use of "REL = Nofollow" to the other site, it is necessary to be very careful not to be rude to the other site, but if you can explain the situation properly, there is a mutual link. It is possible to cut off only the link relationship.
-The 3 Link Demonstration Tools
If you are refused to install "REL = NOFOLLOW", and it is difficult to delete due to partners , there is a link denial tool as a last resort. However, better not to use it as much as possible because it requires careful judgment and appropriate application .
(Detailed explanations about link denial tools are currently being prepared. SEO STYLE also supports consultation such as the need for link denials, so please contact us if necessary.)
What is the method of mutual links that are effective for SEO measures?
So far, we have explained the merits and demerits of mutual links and absolutely NG links.
After understanding the mechanism, I wrote out the checkpoint so that the mutual links of the company's site can be done easily, so let's check it down.
Is the mutual link to your site OK?
☑ Absolute NG! Are you using an automatic mutual link site?
☑ Absolute NG! Isn't it a page that collects only links that are mistaken for Google as an intentional link page?
Without an explanation, without the context of the front and rear, it is mistaken for a purpose only for mutual links. If you are creating a link page, please describe why the site link is posted.
☑ Is the link installation of the mutual link destination appropriate?
Not only can the opponent site be mistaken for a intentional link page by Google, but there is no advantage of inflow unless the other site has a description of its own site. Ask for the addition of an explanation.
☑ Is there a relevance to the mutual link?
The high effects of links are links to sites that are highly related to sites in the same industry and the content of the pages introduced.
☑ Is it compatible with REL = Nofollow for the mutual link?
If you are worried about the installation of a mutual link after the above check, or if it is difficult to judge, please contact SEO STYLE. Site diagnosis on problems other than mutual links is also provided free of charge. < To the inquiry form >
summary
This time, we explained the mutual link. The excessive act of SEO is a violation of Google guidelines and is a strict crackdown. However, if it is a link that is related to the topic in the page, it is basically a means of acquiring links that have merit. Let's use it well.
However, the shape of the link that is originally evaluated is introduced as a powerful information from the outside while trying to create a valuable content for the user, and is the most effective for Google's evaluation. After installing the mutual link correctly, aim to create a high -quality content and site that will be featured on various sites without knowing it!
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