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What kind of act is spam
Then, I will explain in detail what the spam act that Google violates is specifically what kind of things are, into internal factors and external factors.
Spam act of internal factors
・
Create a different page for a clinging page for a normal user and a different page for Google's crawler, and automatically sort it. The purpose is to increase the search ranking by making each page specialized. For example, for users, use a lot of images to make inquiries and visits without being aware of SEO. On the other hand, for crawlers, use plenty of keywords to create sites that are good just by looking at the crawler. It is a rule violation to prepare two pages in this way and sort the user and the crawler.
・ Unauthorized redirection
This is a spam that uses META tags and Refresh maliciously. When relocating the site, I saw the site before the relocation saying "I moved! New URL: http: // ○○ ..." or "I moved. Isn't it? You can move correctly, but it may be considered spam. Before explaining the countermeasures, we will explain the mechanism of unauthorized redirect.
-In an unauthorized redirect mechanism
, as in the croquing in the earlier, prepare a page for SEO measures and a user page, and redirect the user page from the SEO countermeasure page. And if you set it automatically after 0 seconds, it is possible to move to the user page almost without showing the SEO countermeasure page. On the other hand, the crawler is blocked by putting a tag to refuse the nofollow crawler to a link to the user page. By doing so, the crawler may recognize only the SEO countermeasures pages endlessly, and as a result, the search top is displayed. In order not to be mistakenly recognized as such an illegal redirect, it is necessary to specify the new page URL on the old page, which provides the transfer time of the page for about 10 seconds.
-Keyword stuffing
Simply put, it is to embed a lot of keywords you want to display higher.
For example,
-Put a keyword in the source code of the web page (such as Meta tag or title tag)
It is difficult for users to see it, such as unnaturally put in ALT in the image. Forcibly pack keywords in the part. Such a simple hand does not work for the current algorithm, so let's stop.
・ Hidden links, hidden characters
are the same. Text and links with the same character color as the background, put in the source code that is invisible to users, and make the characters very small. Both are mechanisms that let the crawler read and do not read the user. As an example of a hidden link, it seems that there was such a thing in a company. The URL of the site you want to take SEO to take SEO measures to the counter on the homepage (which counts and displays visitors) is free distribution. Links are automatically applied from the site of the person who used it without knowing it, collecting links. (But it doesn't look for users) This is a pretty malicious hidden link, and the site, which was taking SEO measures, seems to have received a fairly heavy penalty.
・
As the name suggests, there are two or more content with the same content. There is a high possibility that you have lost badness, so please check if you do not know the following example.
(Example 1) Creating the content on the site → If there are many articles with similar content without knowing it
(eg 2) If a croissant explanation is required in a blog specialized in bread, the past If you are using a fixed description of the croissant as it is, if you are using a fixed description
, otherwise you will not know that you will not know duplicate content, other people (external site)). Site) may create duplicate content. As it was, we have actually copied content to an external site that cannot be controlled. If the copied external site is stronger, such as domain power, it is often the case that the external site is real and correct. That is the spam act performed by an external site.
Latest trend: Strengthen crackdown on product -related links?
The recent link spam update recommends the appropriate use of anchor links and the description of REL = "Sponsored" for links for affiliate links and guest posts (PR post) with sponsors. It is expected that such a crackdown on spam on product -related spam will be strictly. Link spam detailed article
Spam act of external factors
-To create a page individually for each keyword you want to guide to guide to the doorway page In the genre that is easy to display at the top when the region name is entered, the place name is changed only for each page, and all other contents are the same. In many cases, it is a page that can only be guided, so it is easy to recognize as a spam because the content content is not enriched, there are many embedded keywords, and the content tends to be thin.
・ Link firm
link firm is a site that performs unnatural mutual links (large amounts of artificial links) to enhance the effects of each other's pages and SEO. This is a use of external link measures. The link firm may include a directory type search that is registered and registered with a paid screening, or a mutual link -only site. Even if there is a mutual link with these sites, it is considered to be an artificial link = an unnatural link, which is only disadvantageous. It is very dangerous to register on these sites just because you want an external link power. Please refer to the advantages, disadvantages of mutual links, and the correct use methods in this article. ( What is mutual link ?)
・Comment
This is an act of writing a URL in the blog site comment section of another person's blog site, and forcing the backlink. This is often written in the program, but in recent years the blog itself seems to have reduced the damage since the spam countermeasure function has been added. It is not only the act of going to paste a large amount of URL yourself, but use it if there is a spam countermeasure function in blogs etc. for the damage of the posted side.
What will happen in the future as malicious spam and Google's battle?
As we have explained so far, Google continues to crack down on malicious spam.
Google updates and response to spam past Past
Google is an update with a panda update and a penguin update, respectively for internal negative elements and external negative elements, and evaluates the negative elements on an external element. On the other hand, we have been imposed on penalties. At the time of such an update, if there is a problem in either the outside or inside, the ranking drops due to the evaluation at that time, and if your site goes up, the evaluation of the top site has dropped somewhere. It was relatively easy to identify whether the cause of the rise and fall or external factor was clearly published at the time of the update or external factor. But now, both panda updates and penguin updates are absorbed by core updates. And in the current core update, the evaluation of various updates is integrated, and the content itself is often not disclosed, so whether the evaluation of the top site has dropped or is the company's site evaluated. Analysis such as which part is becoming more difficult. In order to analyze it, it is necessary to make a hypothesis while comparing not only in -house analysis but also relatively comparing the fluctuation status of the competition.
Panda -up date: Update that evaluates the internal factors of the site and the quality of the content. As a result, sites that are performing as described in the spam of internal factors have dropped.
Penguin Update: Update to evaluate external factors on the site. The ranking of sites that is performing as described in external factors spam has fallen. (If you want to know the details of panda updates and penguin updates and the past history of updates, please refer to this article. To the historical article of Google Update)
summary
Did you see what spam acts look like this article? Even if there is no offense, if you have done the above -mentioned act, it will be recognized as spam, and the penalty may be imposed, so if you are aware of it, please review the site. 。 According to Google's search spam countermeasures in 2020, more than 99 % of users searching have been released from spam displays thanks to the automatic spam countermeasures using AI. However, as can be seen from the fact that spam updates and link spam updates were held in July 2021, algorithms on spam are still being improved every day. Even if the spam at the tip is no longer applied, some people are looking for a new way, so the Itachi pretend with Google will continue in the future . It is likely that those who take SEO measures will continue to focus on Google's presentation and correct the site so that they are not mistaken for malicious acts.
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