About the essence of Web writing
Curation media recently talked about.
It is operated by DeNA, who has been evaluated as a
DeNA curation media that makes the world noise Why did Welq, MERY, JOOY, have been deleted and closed all over the site? I want to approach the true meaning.
First of all, before explaining these, let's briefly touch on what curation media is.
About curation media
Curation media is the media that selects and publishes information on the Internet from a specific cut.
This time, WELQ, which became a hot topic, is a curation media related to healthcare, MERY is a woman's media, and JOOY is a fashion media for fashion.
The purpose of running curation media
The primary purpose of curation media is to increase the number of accesses to users because advertising revenue is the main source of revenue. As the number of accesses increases, the site is evaluated by Google, and the higher the site, the higher the site.
In other words, increasing natural inflow in multiple keywords is essential for many curation media. Of course, curation media such as WELQ operated by DeNA corresponds to this.
The meaning of the WelQ article is deleted
WELQ has a huge number of low -credible articles using spam -like methods every day, and is operated for the purpose of gaining obvious natural influx, especially the article related to healthcare handled by WELQ. It is.
WELQ is a curation media that focuses on healthcare, but has posted articles that are medically incorrectly incorrectly incorrectly incorrect information for amateurs who have no medical knowledge or writers who are not experts. It was a problem in the public because of what.
Welq from Google
From Google's point of view, WELQ articles are conscious of the comprehensibility, and basic tags such as title tags, heading tags are made, and images are used, so they are very convinced of SEO and usability. It would have been treated as an easy -to -read high -quality article.
However, they were called copywriting, and were rewritten and edited based on the information sources already online.
Copywriting usually uses references and quotes, but as if they were posted as original content, and in addition to that, there is no medical knowledge (a lighter or outsourced housewife writer). Written an article from a medical point of view.
In other words, from Google, it is impossible to determine the presence or absence of medical basis, and if you look only inside, the site is higher as an "original, high -quality, high -quality article with multiple co -occurrence". It was enough to be displayed.
What is a good quality article?
Although it is not always a good article, there is no doubt that the current situation is an original and specialized article from SEO.
There is no doubt that an artificial article will be essential in the web world as a future prospect. If you can't write an artificial article, it can be said that articles that have been supervised, such as having a qualified person or professional correcton correction, are good quality.
summary
It is predicted that the quality of lighting will be questioned at a glance in this WELQ. Probably, Google will soon update an algorithm to ask about the essence of the article.
In the future, it will be important to have original content as added value in addition to expertise.
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