[WEB attracting] Let's use blogs for marketing

July 17, 2015 May 12, 2022 Content SEO , Business , Web Strategy / Management Strategy

Use a blog as a means of new inflow

Many customers have changed the design and composition of the company website, but do not know how to attract customers. Of course, it is important to change the design and composition, but in order for a large number of people to visit the homepage, it is necessary to have a new inflow into the company's site. This time, I would like to introduce the usefulness of using blogs for marketing as one of the means of attracting new inflow.

The purpose of the blog and the direction of the content

First, check the purpose and direction of what to operate the blog before operating the blog.
Specifically, it is considered that the following can be done by using a blog.

Increase the inflow into your own site

Many inflow into the company site hit by the company name or product name, and as a result user comes, but if customers are expected to inflow customers, they must secure the inflow source. Therefore, we use blogs to increase the inflow into our site. In your blog, you need to write an article about the concerns that customers such as seasonal topics, such as writing useful information, to have a large number of people read.

Understand the products and services provided by the company

It is difficult for customers to see the products, services, and services provided by the company on the company website. Therefore, I will tell you about the goodness of products and services that are hard to convey on a daily basis.
Here, the purpose is to have existing customers become fans and to be interested in new customers.
As for the content of the blog, by posting an article about product development and services as an article, it may be interesting to the product and the customers feel closer. Therefore, it is necessary to continue to appeal to articles and services.

Advantages and disadvantages of blogging marketing

There are also advantages and disadvantages to blogging blogs. Let's proceed with blog operation after fully understanding the advantages and disadvantages.

merit

Increase trust

By continuing to write products and services on your blog, you will gain trust by feeling familiar from the user's perspective.

Potential customers gather

You can appeal to customers who were originally interested but couldn't take a step.

Influx in long tail words can be expected

Through the blog, you can expect the inflow of customers who are interested in long tail words from the article content.

Disadvantage

It takes time to write an article

Once you use a blog, you have to keep updating the article. If the update is long for a long time, the customer will lose the trust of the customer.

summary

How was it? Did you understand the usefulness of using blogs as one of the means of attracting customers? As a company operates a blog, incorrect data cannot be posted, and it takes time to write.
However, I think that there are more customers, so please take this opportunity to use your blog for marketing.
Thank you for the next article.

Content SEO , Business , Web Strategy / Management Strategy

Posted by LSD_ADMIN