[External measures] SEO countermeasures to be taken with WordPress-Let's make a satellite site-

July 10, 2015 May 12, 2022 Tool introduction , external measures , SEO measures

At the beginning

To take external measures against SEO measures, you will need a linked site.
If you run a long -term site, you can naturally build a link with links, so you can build a certain link. However, if you launch a new site, that is not the case. The change in the ranking will appear only by internal correction, but external links will be required depending on the difficulty level of competitors and countermeasures keywords. So let's prepare a satellite site. See this article for satellite sites.

Please read the previous article about satellite sites.
What is satellite site?
The merit of a satellite site

There are various CMS (content management systems) when creating a satellite site, but we recommend WordPress.

1. What is WordPress?

Features of WordPress

Commercial use is free

It can be used by those who do not have basic knowledge of HTML or CSS. In general, I think there is an image of a blog site, but depending on how you use it, you can build a site of various forms.

Free combination of plug -ins

In addition to SEO -specific plug -ins and security plugins, there are shopping carts, so you can build an EC site.

Merit and demerit of WordPress

merit

The first advantage is that commercial use is free. In addition, there are plenty of plug -ins specialized in SEO, so you can optimize the tag without HTML knowledge. It is easy to handle even SEO beginners. Also, there are relatively many WordPress users, so if you have any questions, you often solve them.

- Disadvantage

The disadvantage is that if you use it on a server with a low specification, the "503" error occurs frequently when traffic increases, causing browsing. Also, if you want to correct the template in detail, you may need to make some compromise because you need basic knowledge of PHP.

2. Valid plugin for SEO

I would like to introduce three recommended plug -ins for SEO among many plugins in WordPress.

All in one Seo Pack

This plug -in allows you to set the title tag, keyword tag, and description that is essential for SEO measures, as well as top pages and lower pages.
By simply setting it with this plug -in, it is reflected on the source, so even those who do not have the basic knowledge of HTML can use it.

Google XML Sitemap

The XML site map is essential for Google to crawl the site.
As the name suggests, it is a plug -in that can automatically send an XML -format site map to Google search engines. The plug -in is Japanese, so it is easy to understand and the setting method is easy.

Redirection

If an error page exists like SEO, the evaluation of the site will be reduced. For example, a page that had been published for a long time was relocated to another page, and the original page was deleted. If you try to fly from another site link, you will get an error. In such a case, if you have a Redirection plug -in, you can automatically move to a new URL.

3. Use of satellite site (blog site)

About the content to write

You need content to use it as a satellite site. I think many people don't know how far they should be made, so I would like to introduce examples that we use. First, we use it as a blog site. There are three points to write:

1. Make the contents related to the countermeasures site

Google tends to evaluate the relevant content than the completely unrelated content. So, for example, if the countermeasure site is a cosmetics introduction site, write an article about beauty.

1. Set the keyword

Set up keywords for satellite sites and include them. Just because it is a beauty article, it will be more effective if you use the keywords to be taken, rather than just write about beauty, and be aware of the satellite site itself.

1. Be aware of the unity

For example, instead of adding about the foundation as a beauty -related article in an article on one satellite site, the theme is decided first. If you want to write with the title "About Foundation", let's expand the foundation, such as effective use of foundation, recommended foundation and foundation, and the foundation. If you compare it in a dissertation, you will not write the whole dissertation, but to write one chapter in it.

How to paste the link

When actually applying a link, there are three things to be aware of.

1. 1. Do not link to the site you want to take SEO in the blog article

WordPress has a widget called link, so be sure to put a link with a link. If you include a link in the text, it will be considered as intentional SEO and the link effect will be reduced. In addition, the anchor text will cause duplicate.

1. Anchor text is a natural sentence

When applying a link, do not put only the site name or just the countermeasure keyword. If there is a lot of anchor text duplication, it is considered to be intentional SEO and can cause penalty. It is recommended that you install it in a very natural sentence including the countermeasure keywords. For example, if "Foundation Covering Power" is a countermeasure keyword, you should distribute it in "Click here if you are looking for a foundation with high covering power" or "List of highly covered foundation".

1. Don't put too much link to one satellite site

Don't try to do something with just one satellite site. Despite the fact that the content is put in, if you put dozens or hundreds of hundreds, it will be considered a link collection site and the evaluation will be reduced. We decide 10 per satellite site, so it is a good idea to decide the upper limit. In addition, the name of the link category is not a "link collection", but it becomes more natural if you set "recommended site" or "topical carefully selected site".

About the theme

Use a theme except for the initial setting of WordPress. There is no provision that this must be this, but we recommend two -column designs because we need to be aware of sites that are easy for users to see. Do not display unnecessary widgets and reduce the existence of meaningless content. Objectively, you can see what is needed and what is unnecessary.

Endlessly

Although it is a satellite site, it is subject to Google evaluation. If the satellite site is well evaluated, the countermeasures site will be evaluated as a good site that is linked from reliable sites, so if you just put a link, you may be counterproductive. We also provide support for in -house production of SEO measures, so if you want to know more details, please feel free to contact us.

Tool introduction , external measures , SEO measures

Posted by LSD_ADMIN