[Must -see for beginners] required for Web attracting customers! Explain the internal measures and external measures necessary for SEO in an easy -to -understand manner

August 2, 2013 May 12, 2022 Structured data , technical SEO , backlink , Google algorithm update information , Google algorithm

I thought that attracting customers in the present era was from the web, and I tried to raise it, but did you give up if the number of accesses was flat and the number of accesses was flat and there was no point? It may not only know how to attract customers on the web. In this article, the most important thing in attracting web customers is to explain SEO to display the search keywords you want, and how to take any measures to attract meaningful web customers. Let's check while reviewing.

What is SEO? Why is it necessary for Web attracting customers? Digging from the history of search engines.

If you are searching for the Internet because you want to attract customers on the web, you will see the word SEO. In the first place, what is SEO? If you translate it directly with "Search Engine Optimization", it means search engine optimization.

History of search engine and birth of SEO

First, a search engine refers to a system that searches and displays sites that are highly relevant to the keywords searched by the user. The types are broadly divided into two types, "directory type" and "robot type".

・
A system that allows employees of the operating company of the directory type search engine to read the site one by one and search for a web directory built, registered and classified. At that time (1990s) Yahoo! was a search engine that enhanced sub -content such as news and weather, so it had a big share in this era. Because it is built by hand, it is possible to search for high -quality websites, and since it was firmly classified by the category, it is convenient to find limited information such as niche fields and regional information.
The reason why it is no longer mainstream is that web sites are generally used and the number of sites increases explosively. It is difficult to search if it is troublesome to click many times until you go, or if it is difficult to imagine which category you want, it is difficult to search, so just search for keywords. The "robot type", which displays search results, has become mainstream.

・ The appearance of robot -type search engines
explosively increased the number of sites, and it was unable to respond to people. A search engine equipped with a robot called "Spider" has been developed. Especially since Google appeared in 2000, it has been gaining global share as well as Japan.

Yahoo JAPAN, which had a directory share, also used a robot search engine and used a Goo robot engine in the 1990s and switched to Google since Google appeared, but its own engine development. In 2004, I switched to my own search engine. However, he has given up his own engine, which is inferior to Google's robot search engine, and has a license agreement with Google again in July 2010 and has reached the present. However, Yahoo other than Japan adopts Bing at that time, so search results are different between Japan and abroad.
By becoming an index with a robot from the human hand, the number of measures for search engine optimization = SEO has increased and evolved.

SEO history

Since the owner of the site wants a lot of access, it will be trial and error to be displayed higher in the search result list.
After changing to a robot -type search engine, that tendency has become particularly strong. This is because Google has newly created an evaluation (quote) in the link called Pagerank. The values that were only evaluated inside the site have also been evaluated outside the site. The reason why Google put the link into the evaluation criteria is that the paper quoted other papers on the last page. The larger the number in it, the more focused on the point of a paper with a high authority, and the more sites that have many links from the outside have been evaluated.
However, in the early development of Google, the evaluation criteria did not cut off the ranking of the ranking by intentionally raising Pagerank in various methods. For example, you can earn an external link with a link that is unrelated in a comment, create a page that only arranges keywords, or to get a ranking with hidden links and texts so that users cannot see it. It is an act to do. It was an environment where the system was developed and the number of simple links and keywords could be higher. This era vicious SEO company is rampant.

What we went to crack down on them was panda -updates and penguin updates.
With the above updates, malicious sites and pages have been cracked down, making it a scrutinized search engine environment.
SEO countermeasures may be said badly because of the rough period of a long time ago, but the current SEO measures are on search on marketing unless you take measures against marketing, such as analyzing data and competition. Is no longer displayed. It is important to note that if you do not collect the correct information and take measures, the ranking may fall.

If you do not select a suitable search keyword, it will be meaningless to attract customers. Let's prepare for SEO measures

In the situation where the flow to reach the current search engine and the difficulty of SEO measures are increasing, we will first guide you to start SEO measures.

The most important thing is to think about what kind of search keywords you want to be ranked higher. If you start creating a site or SEO measures without thinking about anything, you may be able to make a difference or meaningless marketing. For example, it is extremely difficult to get out of the ranking, even if a world -class site in both authoritative reliability is high. Also, even if you win the top with the appropriate keyword, if the person you want to visit and the person who actually visited it, it was taking measures to make a difference. It's important to decide on the market of your site.

There are two main ways to select such important keywords.

・ Words that come out when you are serving customers on a daily basis or when you have any inquiries

As a service provider, even if you have a unique name, customers who plan to attract customers may not yet know. For example, in "SEO consulting", some people search for the keyword from the beginning, and sometimes there is no service name "SEO", such as "Web attracting customers" or "site operation method". As a hint, you can find a new search keyword if you imagine what kind of words you are talking about.

・ Keywords that have already

If you are launching the site, check the search console or Analytics to see what words you are currently flowing on the site. (Image of the search console keywords) By referring to that, select the keywords that have not yet been established but have not yet established the ranking.

In addition, as a more specialized method, we should investigate what keywords we have won on competitors, and to investigate how much search demand is currently available. You can decide the keyword. Please try it.

SEO measures are roughly divided into two. Explain internal and external measures

Aiming at the keywords acquired by your own site, the keywords have a competitive rate, and what kind of pages are in the top, and the basics of SEO and internal measures that are indispensable to get the higher rank. I will explain external measures.

What is internal measures?

When Crawler patrols and evaluates the page, there are two types of evaluations that are completed on the page or site, and the evaluation of external factors. The countermeasures for the former are internal measures.
What elements are in internal measures is divided into a content part that makes you understand what you want to convey, and a structural part that makes you understand the position of the page on that page.
In the content part, be aware of one page and one theme. If you pack too many themes, you will not know which keyword search results should be displayed, so it is important to create a page that expresses a clear theme. If it is difficult, understand the actual search results of the keyword you want, and assemble it with your own site.
Note that too much of the keywords you are aiming for will lead to a penalty. <Penalty article>

In the site structure, Crawler considers the perception that the page where the internal link is the most gathered is important. Normally, the TOP page collects the most internal link, and as you go to the lower layer, I think that the number will decrease. If it has collapsed or the internal link is not interconnected, the crawler will not be able to understand which page is important content, and you will not be able to patrol the site. It may be overlooked. It is necessary to review the directory map of the site so that such a thing does not occur. If you want to know more about internal measures, please refer to here

What is external measures?

Another factor in the crawler to patrol and evaluate pages is an external measure for external factors.
External measures refer to an external link. By having you want to refer to from other sites and putting a link, it leads to evaluation.

As I mentioned earlier, it was built based on the idea that the dissertation that is often quoted at the end of the dissertation is a dissertation that is more authoritative and reliable as many people refer to. There is a concept of algorithm called Pagerank. In a modern style, is it similar to what you judge as a useful information that many people refer to if the number of Twitter likes? However, the time when the number of backlinks is increased by increasing the number has ended. At present, it is important to have a link from a reliable site with a focus on quality.

A reliable site refers to a site that has been highly evaluated for internal and external measures. It is important to be linked to a lot from such sites. In the case of non -linked sites from low -quality sites, or links from sites of completely different genres, it does not lead to evaluation, but it is judged to be the worst link, and it is treated as a spam, and the search result is greatly reduced. It may be possible. For example, it is the same composition as an expert in the genre, and when an expert is evaluated by a different field, or a lot of people who do not know the genre often say opinions. I am.
Customers who consult SEO STYLE often have a significant lower ranking in this case and are often consulted. There is also a countermeasure by removing the low -quality items with the links currently pasted, so please refer to here

We have introduced internal measures and external measures, but both indicators with an average of 200 or more large frames have been replaced every day, and the importance continues to change. There is a SEO consulting company because it is difficult to take measures against those indicators. SEO STYLE will support you as an expert.

I want to ask a professional from the beginning! Then leave it to SEO STYLE.

Did you understand how to start SEO measures, internal measures and external measures from the history of search engines and SEO?
There are many investigations and analysis points for internal measures, and if it is an external measure, the work will be enormous by scrutiny of the backlink.
So why not consult SEO STYLE, which has supported various companies for many years? We accept a wide range of from free diagnosis to consultation. We look forward to your inquiry

Structured data , technical SEO , subject , Google algorithm update information , Google algorithm

Posted by LSD_ADMIN