[WEB attracting] Landing page importance
April 18, 2022 Usability , Content SEO , Marketing , Behavior Analysis (Persona Customer Journey)
What do you think of when you hear a landing page?
Isn't there a lot of people who imagine a "vertical flashy design" page?
Actually, a landing page is "landing = landing", the first page that users visited on the site.
Why landing pages are important for attracting customers
The biggest reason is "the image of the site itself."
"Humans are the first impressions and the subsequent relationship changes." If you talk, you may be a very good person, but if you don't care about your grooming, you'll feel like you're a sloppy person.
This is the same on the website, and the landing page is the face of the site.
It will be a page where the user who visits (attracting customers) will decide what kind of action will be taken afterwards!
Does it change depending on the purpose?
As mentioned above, the landing page is a landing page, such as a "page where the user first landed (landed)", that is, a list of products other than the top page, blog pages, and company profile.
The important thing about attracting WEB customers is to understand how the user has traveled to the purpose from the landing pages, and to improve the page purpose.
Taking the EC site as an example, users who landed on the "product page" are purchased, and if they land on the blog page, first do not just create a page, such as guiding to the product page (CV). Let's be aware of creating a page.
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