[SEO Measures] Tendency and Countermeasures of smartphone sites (2nd)
May 12, 2022 Mobile friendly , technical SEO , usability , content SEO , crawl countermeasures , site construction / operation , UI / UX
What is a good smartphone site?
Last time I talked about Google's mobile friendly. This time, I would like to talk about a smartphone site that is easy to use for users in response to mobile -friendly.
Passing a mobile -friendly test does not simply increase customers from websites.
Let's just take a minimum response, and take one step further and make it a site that is easy for users to use (= a site that attracts customers).
Understand and design the situation where the user uses a smartphone
The smartphone user is "impatient". You may not have time to read the text slowly.
You need to simply convey your strengths
In smartphones where the screen is small and the characters tend to be smaller, I do not read the sentence suddenly.
At first, you need to make you think, "I want to read more."
Rather than writing on average "I can respond to various projects!"
Let's create a solid story, assuming how smartphone users will see the site.
You can call immediately. I can email. In such a state
The biggest weapon of the smartphone site is that you can call immediately.
This works especially effectively in the case of an urgent situation.
for example···
When a user flows into the page with a keyword "debt consolidation judicial scrivener" from a search engine (Google)
As shown in the figure above, clarify the purpose and make the user know what to do next.
summary
In summary, based on the 1st and 2nd,
- More than half of users who browse websites on smartphones
- Google does not evaluate sites that are not compatible with smartphones than on April 21
- It is important for a smartphone site to convey the necessary information briefly
First, let's check for smartphones!
And after smartphone support, try a site that is easy to use for smartphone users.
It's easy, but we talked about the tendency and countermeasures of smartphone sites.
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