What is the content SEO?

October 5, 2021 April 19, 2022 Content SEO , YMYL , EAT , keyword selection , SEO measures , internal measures

He runs the site and has not been able to attract customers. I wrote the column as I came up with, but the access was not extended. Are you worried about that? Currently, it is an important factor in SEO measures. How do you write your site? Read this article, write high -quality content that attracts customers, and save it as a property of the site.

What is content SEO? Why is it important for SEO measures?

In order to increase the number of sites, the site operator will always be aware of SEO measures. Whether you have the most information you want to find the keyword you want to get the highest search result is the most important thing in SEO measures.

In the SEO measures with various methods, the content SEO is a field where the accuracy is greatly increased with the evolution of Google's crawler, and measures are complicated. In the early Google search algorithm, the technology and accuracy of the natural language processing necessary to deepen the sentence was still in the process of developing, so simply judging the keyword content and the amount of sentences. There was a time when I could intentionally manipulate search engine rankings with the illusion.

From that point on, the algorithm changed significantly because the natural language processing technology "Bert" was installed on the search engine on October 25, 2019. (It has been announced that it was installed on December 10 in other languages, including Japanese -speaking countries.)

Until now, we could understand words, but we could not understand the relationship between words that change depending on the conjunction or grammar. When a human searches, there is a part that becomes a text -like search keyword, and it was quite difficult to display the appropriate page. However, berts can understand the context, so that the accuracy of the search results, as well as the accuracy of reading the content of the site to read it, has risen together.

In addition, the development of the algorithm continued, and the natural language processing technology "MUM" was announced in 2021. It is said that MUM has a performance of 1000 times more than 1000 times because it is not only the ability to read the sentence and the ability to understand the context, as well as mulching tasks, as it can process tasks in multi.

In this way, it is clear that the content on the site is a very important factor in order to get the top search results, as the technologies of reading sentences are rising year by year.

Another great attraction of content SEO is that you can acquire potentials that may become customers in the future. The higher the demand for search keywords, the higher the competition, and among them, it is a page that is difficult to acquire and maintain the higher ranks unless the content freshness is maintained and managed as a page suitable for content that matches the search intention. It is.

There are various factors that increase the evaluation of the page, but from the viewpoint of content SEO, it is important to be comprehensive. There are various kinds of words around the keyword you want to aim. By suppressing them, it is highly evaluated by comprehensively suppressed pages, and the possibility of being displayed at the top search result increases. In this regard, it is a measure that does not hurt to take measures.

Teaching how to make attractive content! This is perfect for content SEO!

If you find that the content of the site is important, I think you'll just create it. Of course, you can just write as you come up with, but if you plan and create a content strategically, it may be faster to be ranked higher in the keyword you want to aim for. Let's make it by referring to the following steps.

Persona creation

Persona refers to a "virtual figure". By deciding on a persona, you can imagine a customer, so you may see information that you have missed unexpectedly and new target information.

Below, please refer to the items to be set by persona.

Assume name, age, gender, occupation, residence, family structure, hobbies, personality, and episodes. No matter how many people are created, there is no problem. The more you have, the more you can grasp the various customer psychology, so if you can afford it, create a few people. If you don't have time, make a "target" creation to determine your age, gender, and occupation.

Customer journey

Once you create a persona, you will create a customer journey, a route that has a contact with the operating site and gains conversion. Customer journey begins with non -cognition, steps in interest → information gathering → comparative examination → action = conversion. If you make a table and fill in the psychological situation of the persona created this time, you will see the content you need on your site. It is recommended that you summarize the keyword keyword demand, etc. in line with that, as you can see the content you need more in the future.

Constituency

Once you decide what keywords and content to create with a customer journey, decide on the page configuration. Search for the keywords you want to investigate the top competition and summarize what configuration and contents are described. If you combine the good competition and the part you want to publicize on your site, it is recommended that you can post what you really want to convey while incorporating the part that Google is currently evaluating.

writing

I will actually write sentences based on the composition proposal. You should be aware of one page one theme. Google is wondering which search keywords should be displayed on content that contains multiple content.

If you have a keyword you want to aim, be aware of the content that can be answered. The top pages linked to each theme can be obtained with a more broadly good keyword, so it is important to be specialized on the page and comprehensively on the site. (Example: If you acquire it with "chocolate cake recipe", "cream puff recipe", etc., you may be able to acquire large keywords such as "confectionery recipes" on the top page).

There is also an evaluation axis such as EAT. EAT stands for the concept of EXPERTISE (expertise), AuthoritativeNess, and Trustworkiness. To put it simply, it is a professional content for the article (not a general or known content, but a meaningful detailed content) and is recognized in its authority and in that field. It is important to be able to trust the site itself with that information. Click here for details of EAT

What is NG in content production? Let's aim for attracting customers by reducing points.

I should be aware of what I have told so far, but I will teach you NG acts.

Copy content and automatic generated texts will penalty from Google.

Even if you steal a good sentence in a competitive survey, Google remembers the one who was indexed first, so it would be copied content, and its content is not evaluated. In addition, content that is not automatically generated sentences will be immediately brought to the algorithm because language processing technology such as BERT and MUM is incorporated into the algorithm.

Keep in mind that good content is not born even if you are comfortable.

However, I think that it may be similar even if you do not intend to put it on.

In such a case, why not check using the copy check tool? If you put your content in it, there is a site that will tell you the calculation and rate of parts similar to the content on the web. (Example: https: //ccd.cloud/)

There are other NG acts.

I think it's an NG act that often happens to the keywords

The reason why it is useless is that it is very difficult to read and uncomfortable, no matter how much the keyword is written if it is not a sentence and it is difficult to read by using the keyword openly. In other words, user experience = UX
is decreasing. In other words, the content is not evaluated by the large number of keywords.

Also, the longer the text, the better.

The reason is that UX is declining because I don't know what I want to say. The aim is to answer the search contents, and it is important that the points are suppressed and easy to read. If you are working so much but you can't get a good ranking, let's review the sentence once with a first look.

I want to ask a professional from the beginning! Then leave it to SEO STYLE.

We have explained the importance and procedures of content SEO, but how was it? By all means scrutinize the content, take SEO measures, and succeed in attracting customers.

Even so, the more content is on the site, the more difficult it will be. Also, creating everything from scratch is a very difficult task.

If you ask a professional, please consult SEO STYLE. Everything is available from reviewing the composition to the production of columns. We look forward to your consultation.

Content SEO , YMYL , EAT , keyword selection , SEO measures , internal measures