[SEO] Big words and long tail words

October 28, 2013 May 12, 2022 Content SEO , Keyword selection , internal measures , SEO measures

About "keywords" on search engines

This time, I will write about "Big Word and Long Tail Word".
These are the words you hear in listing ads.

What is a big word?

A big word is a "keyword with a lot of searches."
For example, it is a word that is generally expected to search by various users, such as "solar power" and "camp".

What is a long tail word?

Contrary to that, a composite word with multiple words and a long tail word that has a low search volume that only some people search is searched.
For example, "solar power generation Hiroshima" and "Camp Toyama" are listed.

Big and Long, two ways to use it that suits your site

It is possible to earn a large number of accesses by taking measures against big words, but by taking measures against long tail words, it is possible to attract users who are more likely to connect to conversions such as "inquiry" and "purchase". is.

For example, it runs a site that handles a lot of rental offices in Shibuya Ward, and you want to collect "inquiries" about rental office properties in Shibuya Ward.
In this case, it seems that users who search for "Rental Office near Shibuya Station" are easier to connect to "inquiry" than users who search for "rental office".
However, the users who search for "rental offices" are much more common than the user who searches for "Rental Office Shibuya Station", so it is necessary to consider which way to take measures.

You should choose a keyword based on what kind of user you want to collect and how much you want to collect, and how much you want to take.

How to find the keyword search volume

By the way, there are the following tools to find out how many users are searching for each keyword in one month.

Google AdWords keyword planner

URL: https://adwords.google.com/
* Google AdWords is required.
It is a good idea to use the function of "keyword planner" in this.

Click "Tools and Analysis" on the tab at the top of the top page
Click "Keyword Planner"
To check the search volume in Japan, the region and language are used in Japanese, enter the keywords of SEO measures, and click "Search".
Click the "Keyword Candidate" tab to display a complete match search volume.

Yahoo! Promotional Advertising

URL: http://promotionalads.yahoo.co.jp/
Unfortunately, this cannot be used for free. It costs money when opening an account. However, it can be confirmed from a different perspective from the results of Google Keyword Planner, and by comparing it with the results of Google AdWords, you can understand the difference in trends between Google users and Yahoo! users. We recommend that you check both in checking the search volume with a higher accuracy.

Points when requesting a SEO company

When asking an SEO company, we recommend that you share more specific what you want and how you want to achieve it.
For example, you may want to talk with the following points in mind.

What is the purpose of its own site (I want to increase the number of inquiries to rental properties in Shibuya -ku. I want to increase the number of shops on the site, etc.)
What is the deadline (I want to increase customers within 3 months)
How much budget can you spend? (The budget for the month is up to 100,000)

In addition, the development of pages to receive users who actually attract customers in the countermeasures word is essential for SEO measures. Therefore, if you ask a contractor, it is a good idea to check in advance whether you will be able to do the internal measures correction instructions.

summary

Keyword selection is a very important task at the beginning of SEO measures, which greatly affects the number of accesses and conversions on the site, so be careful.

Content SEO , keyword selection , internal measures , SEO measures

Posted by LSD_ADMIN