What is a description? Explanation of SEO effects and number of characters

April 14, 2015 April 1, 2022 Structured data , technical SEO , usability , content SEO , description , SEO measures , internal measures

What is a description?

Discression (metal clearing) is a concise representation of the contents of the page like the image red frame. It has the role of conveying the page to the user in an easy -to -understand manner and telling the Google crawler.

What happens if you do not set the disconition?

If not, display the sentence generated by Google. Occasionally, there is a site explanation that it is strange as a sentence, but it is highly likely that the site has not set a description.

What are the benefits of writing a description? Is there a SEO effect?

First, about the SEO effect you care about. Zubari and Google's views are as follows.

Accurate meta description can improve click -through, but does not affect the ranking in the search results. "< Google Search Central >

It seems that the ranking does not rise or fall due to the presence or absence of the description.

So I don't have to set it? You may think,

There are benefits in improving the click rate (CTR).

It would be easier to imagine when you were using a search engine, but is there the following criteria to search for a keyword and open which page to open?

・ I saw it in the advertising slot

・ I got it in the top of the search, so I opened it for the time being

・ It was a title I was worried about

・The outline seemed to match the search purpose

It doesn't make sense to not have the user open the page even if you prepare the content. It is also necessary to take measures that are conscious of Google's search ranking, but it is also important to take measures against users. Furthermore, the top display of the search is a part that cannot be controlled by yourself, but it is a part that can be controlled or not in the text that conveys the outline to the user, and it is a part that can be devised so that there is a difference from the competition. If the click rate is low or sluggish for the number of displays and rankings, set and review the description.

How to write an effective description

Let's take a look at the points you are conscious of when writing a description.

・ Be aware of the number of characters (devise so that the content of the article can be understood)

Since the description displayed on the search screen has the number of characters, it is necessary to consciously configure the sentence. When I checked it, the text was interrupted in around 80 characters, and there were cases where the text was interrupted around 70 characters, so the content I would like to appeal to the user within 60 characters is described . Sho.

・Make a device that you want to read

Instead of simply telling the outline of the page, let's devise ways to use specific numbers, such as putting in the assumed worries, making it a solution, or using specific numbers.

For example, if it is a mail -order site or real estate site where the number of products handled and the number of properties is decisive, it is good to give numbers such as tens of thousands of points.

・ Be aware of highly relevant keywords

"I want to change eye makeup, so let's buy an eye shadow! But I don't want to spend a lot of money, so I want to buy something cheap." It can be predicted to search with multiple keywords like this.

At that time, the explanation in the description is described in a sentence that contains multiple search keywords that match your purpose, such as "shadow" or "plastic", rather than the explanation that matches only "makeup". If so, it is easy to recognize that you can get the target information on this page.

・ Look at the top site and refer to it

At the beginning of the site, it may be difficult to judge what kind of sentence to write and what keywords to be aware of. In such a case, let's refer to the description of the top site of the subject handled on the page.

These can be applied when considering the title of the article. Naturally, the title is the first part of the search result display screen. Let's review it together.

How to write an NG description

Google also mentions NG examples, users who are likely to skip search results. The official was explained as an example of English, so it was summarized in an easy -to -understand manner. < Original content: Google Official Central >

・ Page title and description are duplicated

・ Duplicate with the description on other pages

・ It is an explanation that ordinary users do not understand well, such as suddenly a person name appears.

・ It is difficult to read because there is no punctuation point or excessive.

Free diagnosis and consultation on the site at SEO STYLE

This time, I explained the description. When you first started blogging and site, you often don't know what to do. Please use SEO STYLE that the site has a free diagnosis of how long the site can take SEO measures.

Structured data , technical SEO , usability , content SEO , description , SEO countermeasures , internal measures