May 12, 2022 Content SEO , keyword selection , SEO measures , internal measures
I examined the office that we use on a daily basis.
Hello. It is K of a new employee.
Suddenly, do you all know the office?
Office Okan is one of the office delivery services, and in addition to affordable prices that can be purchased for 100 yen to 200 yen per item, there are many types of side dishes without additives! And it's delicious!
It is a service that is thankful for businessmen.
I like this office, in the morning, noon, and 3 o'clock. I use it for dinner for dinner and any time in all situations.
I noticed the splendor of the office, and suddenly I was examining the office of the office. Then there was an unexpected discovery.
This can be an article! So I will tell you immediately.
The tool used is Similarweb.
Similarweb is a web analysis tool that allows the competition naked.
This time, I used it to explore keyword inflow.
Similarweb: //www.similar- Web.jp/
An unexpected discovery that I found out after examining it.
When I checked the keywords of the office of the office, I found that there was a keyword that seems to have nothing to do with rice such as "how many hours of skin sleep".
I actually searched with this keyword and flew to the landing page.
Then, I was able to reach the page that described the relationship between sleep time and skin.
Skin sleep How many hours: http://office.okan.jp/media/sleeping-time/
As I followed the article, I found that it was a column special feature such as a hot water supply room.
What is the hot water supply room?
The hot water supply room seems to be an "office connector book" that handles various topics in the office, such as work style, office environment, welfare, work and food balance.
Okan's hot water supply room: http://office.okan.jp/media/category/column/
Long tail word and column
What is amazing in the hot water supply room is, of course, the content and quality of the article itself is a very helpful article, but by posting an article as a column, that article title and posting page. The inflow from the long tail word contained in this can be expected.
As a result, users who search for the long tail word contained in various topics in the office will lead to the hot water supply room.
One side as an owned media
Since the office is aimed at providing home delivery services in the office, it is a businessman working in a client office.
"Office Conneta Book", which handles a lot of articles to view (search), can be said to be one aspect as an owned media.
And I think that it is developing in a good flow, such as "I know that businessmen are interested and interested, and visit the hot water supply room and know the convenient services of the office."
summary
How was it?
At first glance, the office is unlikely to be detailed around the web, but it is very different from its imagination, and recently used the topical owned media. As expected!
The rice is delicious and the web strategy is good! It was a day I had such an emotion.
That's it. Let's make good use of owned media!
Please continue to read the next article.
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