Last time, I talked about the introduction of Google Analytics.
This time, I would like to explain how to view data using Google Analytics.
What is a channel?
Google Analytics means the route to transmit data.
In other words, you can see where the user who visited the site came from.
In Google Analytics, you can analyze the channel using the word Organicsearch, Referral, Direct, and Social.
Now, I would like to explain the four items.
What is Organic Search?
Organic Search means inflow from search results.
This is the inflow of what Googleanalytics recognizes as a search engine.
In other words, it means inflow from pure search results excluding listing ads from indexes of search sites such as Google, Yahoo, and bing. This website with many Organic Search is a site with a high SEO effect, such as being displayed higher in "Bic Keywords" or picking up many "long tail words".
What is Referral?
Referral basically means inflow from fixed links.
In other words, the fact that there are many access from Referral means that there are many links from other sites. The URL contained in the web mail is also counted by Referral.
What is the meaning of Direct?
Direct means direct inflow by input. In addition to the inflow of the URL input, access from the bookmark and the access to the site using the QR code are also displayed in Direct. In access using email software, (Direct)/(none) is displayed.
What is Social?
As you know, Social means inflow from social media. Facebook, Twitter, mixi, etc. Famous sites such as FC2, NAVER, and Ameba are also counted as Social, so you can understand. In recent years, access from Social has been increasing.
Understanding Organic, Referral, Direct, Social can see how users have accessed the site.
For example, if Referral is growing, you can see that the effect of listing advertisements will be effective, and
immediately after the distribution of e -mail magazine, Direct, SEO measures, and Social when posted an article on Facebook. Always check the items that should grow.
Knowing the meaning of this term will show whether the actual customer attracting measures have been connected or whether the customer -attracting measures are optimal as a means.
The one described this time is only a few functions of Google Analytics, and you can follow more detailed users, so please refer to the next article.
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