[Site improvement] Purpose of content

May 28, 2015 May 12, 2022 Usability , Content SEO , Marketing , behavior analysis (Persona Customer Journey)

There are many content on the website.
In creating a site, you have to understand the role of content and create content that suits your purpose.
So what is the role of the content?
Roughly speaking, the user has the role of "reading, watching, enjoying," and "achieving the creator's purpose."
And there are two types of content, "main content" and "subordinate content", and we will introduce what kind of content should be specifically for each purpose.

1. Main content

The main content is the position of the user "reading, watching, and enjoying", and mainly includes articles such as blogs, special pages, and threads on bulletin boards.
And what kind of role this main content is playing is the role of how much access is connected from the number of accesses.
Therefore, what is important is the quantity and quality of the overall content, so be aware of the content that you will be interested in, and that you will be interested.

2. Contents

The role of the subordinate content is "achieve the purpose of the creator".
Subsequent content is the role of promoting "specific reactions" such as inquiries and purchases to users who are looking at the site. Specifically, the word -of -mouth of the product, simulators, details pages, etc. are applicable.
If you compare it on an EC site, there is a list page of the product, there is a detailed page from there, and there is a series of flow that will be the last purchase.
And the final purpose (conversion) of this EC site is not to see the details of the product, but how much has led to the purchase of the product details. This is the first time that it has played a role in Kontenz after this purchase.
The important thing is to be aware of the "series of flow" to connect to the conversion, and create a conductor that is conscious of the "series of flow".

Content is a communication tool that does not exchange words.
For example, when giving a presentation to multiple people, you are conscious of how much the proposal will lead to the benefit of the other person, rather than suggesting only what you want to say or convey.
It is important to summarize the contents and convey the content that the other party is simple at the right time.
It's the same on the Internet, but it's important to think about what kind of people you want to gather on your site because you can't speak in words.
Create content with a consciousness of "communicating" to make it useful for users and to make the company's charm maximizes to the maximum.

Usability , content SEO , marketing , behavior analysis (Persona Customer Journey)

Posted by LSD_ADMIN