[In attracting WEB Customers] Glossary of Google Analytics
May 12, 2022 Tool introduction , Google Analytics , access analysis
Understand the term Googleanalytics correctly
Google has its own indicators, even for generally recognized words.
Also, since the range of the word varies from analysis tool, it is essential to understand the words in using Googleanalytics. Therefore, this time, I would like to explain the terms that are frequently mentioned in Googleanalytics.
Let's take a look.
About session
It means that the user flows into the site to the leave, and this flow is called one session.
If the user enters the site and does not operate for more than 30 minutes, the subsequent operation will be considered a new session. Also, if a user who has left the site returns to the same site again within 30 minutes, it will be treated as the same session, so there is no change in the session.
In addition, when the session is cut off, the date changes, and the user deletes cookies while visiting.
About new session rate
The new session rate is the ratio of new users for sessions.
The higher this percentage, the more new users are, and the lower the one, the more repeaters.
Please note that just after the tracking code is attached to the site when introducing Googleanalytics, all visitors will be counted as new users, so be careful when analyzing. 。
About page/session
Shows how many pages you saw per session.
If this value is high, it can be said that the content is high as well as the content, and that it is highly related to keywords.
About bounce rate
The bounce rate is the ratio of sessions that were only browsed only one page.
If this ratio is high, it is necessary to strengthen the relevance of keywords, as it is concerned that the design and content of the landing page will be poor, and that the user will be a mismatch of search phrases when visiting the site. Masu.
What is keyword?
The meaning of the keywords in Googleanalytics shows the keywords used when the user visits the site from a search engine such as Google or Yahoo.
Be careful not to confuse the meaning of "keywords" in webmaster tools and other site survey tools.
summary
You can see that there are indicators as Google's unique words, even for widely recognized words such as keywords and sessions.
Therefore, it is important to understand how far the words are indicated in the future, as it is important to use Googleanalytics in the future.
Also, one of the famous tools provided by Google, the webmaster tool, is also a different indicator from Google Analytics, so be careful not to confuse it.
Understand the terms correctly and use the tool conveniently.
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