[Inquiry increase] Features of B2B site

June 11, 2015 May 12, 2022 Business , Web Strategy / Management Strategy

If you want to make a profit on a website, there are two types of BtoC, which gets sales from consumer, and BTOB, which gets sales from companies (Business).
Specifically, BtoC is a site that users such as Amazon and Rakuten are directly purchased, and BTOB is a site for companies and companies to trade.
This time, I would like to increase the characteristics and roles of BTO B site.

1. The concept of BtoB site

Goals are rarely generated on the web

As a premise, goals are rarely generated only on websites.
Assuming that the contract is a goal, there is a business negotiation before the contract, and it is generally linked to the goal of contracts, such as comparing services before the business negotiation.

There are fewer target customers than BtoC

In addition, the number of customers is smaller than BtoC.
For example, if you are a BtoC site that handles shoes, everyone who is looking for shoes will be targeted as a customer, but BTOB sites that provide SEO services like us are for companies.
Compared to BtoC, BtoB has a limited number of customers, so it will not be a goal unless you collect a lot of users who are not interested in.

Optimize not only the web but also throughout the whole

For this reason, BtoB requires optimization of websites that can be used for sales activities considering the stage until the contract.

2. Role of BTOB site

One of the work processes

The role of a website on BtoB is an important part of a certain stage, up to contracts.
Isn't it often used by companies to compare and consider when searching for services?
You may think that's all, but if it leads to inquiries or business negotiations, you'll get closer to the goal of contract.

Consider the content that suits the purpose of the company

So let's think about where you want to connect on the website.
What is a step towards our final goal, such as requesting materials, inquiries, participating in seminars?
Clarify it and make use of it in content.

Don't try to put everything together

However, if you put everything together in one content, you will not be able to tell you what you want to convey.
It is important to create content that considers what users see and take steps to the goal. Think about what is better to divide and what you should be together.

Find issues

If you are thinking about improving and launching a website, make a content that is conscious of these.
If you use a business roadmap, you will see how your service leads to the goal and where there are issues. That is also a hint to improve the website.
Next time, I will introduce the points of concrete improvement.

Business , web strategy / management strategy

Posted by LSD_ADMIN