Summary of SEO events that happened this year

November 4, 2016 May 12, 2022 Google Algorithm Update Information , Google Update / Fluctuation Information

It's a little early, but I want to look back on the SEO that happened this year. 。
I think each update that happened this year was a year that has evolved greater than the history of Google search engine operation.
Everyone may have caused the ranking of the site that was operated by the update that occurred this year.
I think that there are sites where search rankings have been raised and sites that have dropped, but I summarized the SEO that happened this year.
Please refer to the ranking trend of your site and refer to it.

SEO events that happened this year

Rankbrain release

Rankbrain released around October 2015.
Rankbrain is a machine learning type artificial intelligence developed by Google. By incorporating this Rankbrain in a part of the search engine algorithm, search results in light of the user's search intentions have been returned.
Rankbrain is evolving every day, and it is said that RankBrain processes several unknown search queries in the search engine processing range.

Implementation of core ranking update

"Core ranking update" was implemented.
The core ranking update is a modification inside Google algorithm, which has been evaluated for higher quality original content.
In addition, since the panda update that had been occurring in the past was incorporated into the search algorithm, the internal quality was evaluated on a daily basis.
The core ranking update occurs on a daily basis, but in January 2016 and September 2016, the search ranking fluctuated. In the core ranking update that occurred in September, search results in light of search intentions were returned, and
for sites that do not fit the search intention and the content of the site, it was a major factor in receiving a major fluctuation. 。

Implementation of penguin update 4.0

"Penguin Update 4.0" occurred in September 2016.
The penguin update was updated for the first time in about two years since the penguin update 3.0 in October 2014, and Google had an official announcement from Google that this is the last penguin update.
In the future, as well as the panda update, it has been evaluated on a daily basis by being incorporated into core ranking algorithm.
With this penguin update 4.0, negative links are automatically disabled for those that have been automatically detected by Google. (It is still necessary to manually deny what was not detected.)
This has caused a major ranking fluctuation at a certain time, but Google's search engine crawls. At the time of the index, the status of external links will always affect the search ranking.

summary

According to this event, the internal and external evaluation in terms of SEO seems to be more real -time.
In addition to the core ranking update, the search query has been determined by Rankbrain, so it has been necessary to launch the content that the content you want to provide match matches.
Therefore, it seems that the evaluation with long tail words will be very important in operating the site in the future.
For example, even in stores that do not support the whole area until now, the search ranking may have risen due to big words, but if it is a shop that does not support the whole area in the future, it is easy. It will be difficult to increase the search ranking aiming at the word.

Conversely, if it is a shop with strengths specializing in the Kanto area, the search ranking in words, including the Kanto area, has become easier to evaluate.
The above is compared to the area as an example, but it is the largest event that the connection between the content of the provider and the information that the user wants to obtain has been strengthened (shrinking). I think.

In this way, the features of the site and the site operation that are conscious of the long tail word are likely to be the key to the highest ranking of the search ranking in future SEO measures.
Are you aiming for a big word without darkness?
I hope you will be concerned about these two search rankings in the long tail word

Surely some hints of improvement will be hidden somewhere.
I hope this article will be helpful.

Google Algorithm Update Information , Google Update / Fluctuation Information

Posted by LSD_ADMIN