About SEO measures with a view to global development

October 25, 2016 May 12, 2022 Multiple language SEO , SEO countermeasures , internal measures

SEO for overseas, where we are grateful to us in the world where globalization is progressing.
Improved search ranking for foreigners living in Japan (used in Google.jp and language setting English). Operation of multilingual sites for dozens of overseas countries. In addition, the improvement of Google ranking overseas and the content that can be consulted will be diverse.
This time, I will introduce language support for overseas.

First, what is a multilingual site?

It refers to a website that translates similar content into multiple languages.

I can't make a multilingual site and end it.
Various settings are always required for each corresponding country.

1. Set of our own URL for each supported country

Set the directory type or subdomain type.
Which is the correct answer, but in the case of a sub domain, it is generally better to set a directory in each supported country because it is hard to benefit from domain link juice, but it is better to set a directory, but the site management policy. It will be different, so it would be ideal to set according to the purpose.

2. Set of REL = "Canonical" tag

I think that there are many situations in Canonical settings other than multilingual sites, but set when duplicate or similar content is on the site.
Mainly, by telling the master page that should be used for URL regularization and giving priority to search engines, other pages are not similar content.

3. Use of hreflang = "x" tag

In fact, there are many people who know the above part, and there are sites that can be confirmed that you have set it firmly, but it can be said that there are few sites that set this HREFLANG firmly.

If this setting is not firm, the language suitable for the country you want to display may not be displayed.
I guess there are many companies that are not aware of that and have caused considerable opportunity loss.
Therefore, you need to use a language annotation using the Hreflang tag.
(Https://www.seostyle.net/ is an English main page, if the Japanese version of the Japanese version is released on https: //www.seostyle.net/ja, it is necessary to tell Google about it. )

Please contact us for more information.

4. Create an XML site map for each corresponding language

It is also essential to create an XML site map. In particular, in the case of multilingual sites, the size of the site is also expected to be large, so we recommend that you send it to Google with a suitable detailed setting.

If you write a detailed place, there is no drill, so it will be a big V or higher, but in the case of the operation of a multilingual site, it is important that it is mainly described above.

How is your site displayed overseas?
We recommend that you check once.

Also, please contact us if you have any detailed settings or any other concern.

Click here for inquiries

Multilingual SEO , SEO measures , internal measures

Posted by LSD_ADMIN