Do you know about penguin updates? I will explain the topic penguin update 4.0 recently.In the penguin 4.0, the following two points are large.
- Automated evaluation for external links
- Disable negative links
Automated evaluation for external links
First of all, the effect of linking the link is closer to real -time, compared to the previous effect on the site.
Before penguin 4.0, a large -scale update that came in a short term caused fluctuations in the site ranking, taking into account the link, but the penguin 4.0 caused the impact when Google was crawled and indexed. I came out.
Until now, it was necessary to pay attention to the fluctuations during large -scale updates, but it seems that it is better to be conscious of links.
Disable negative links
From the concept of the link, the concept of external links assumed based on the criteria such as "I evaluate links from a good site", but at the same time, "worse the evaluation of sites where bad links are collected". It was happening in the Internet world.
However, if the negative link seems to have been disabled, and if a bad link is gathered on the site, it can be regarded as one of the declining factors has been alleviated.
It is important to note that even though negative links have been disabled, do not ignore bad links. This penguin 4.0 can prevent negative links to some extent, but it still cannot be prevented.
If you find a malicious link, manually apply for denial.
summary
The automation of the link has made the site easier to evaluate. This makes it easier to see the fluctuation to the site ranking.
A well -evaluated site is in a higher ranking, and the sites that have been evaluated badly are even lower.
The evaluation of negative links that could not be detected automatically is useful, so it is important to apply for a denial manually without relying on automatically in order not to receive bad evaluations.
In the future, when operating the site, try to scrutinize the linked link with the consciousness of always improving the ranking.
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