Which is better for SEO for subdomains or directors? Know the differences and use them properly!

October 1, 2015 May 12, 2022 Usability , technical SEO , internal measures , SEO measures

About subdomain and directory

Hello. It is K of a new employee.
Do you know the difference between subdomain and directory?
The domain has a subdomain used by the site, or it is not used. Also, I don't know if the directory is used.
I think that there are surprisingly many people who do not know the difference between the subdomain and the directory in detail. I didn't know until recently ...

This time, I examined the differences between subdomain and directory.
How to use subdomain and directory that are similar and similar. I will tell you which one to use based on my views.
I would be grateful if you could refer to the site operation.

What is a subdomain?

Subdomain is simply a detailed division of domains.
Yahoo! For example

Yahoo's top page → www.yahoo.co.jp
Yahoo News page → News.yahoo.jp

It is, and there are WWW and NEWS in front of the domain.
"Www.yahoo.co.jp" is called a root domain, and the part that corresponds to "NEWS" is called a subdomain.

What is a directory?

A directory is similar to a folder, and simply refers to a container.
For example, Yahoo! listed above

The Yahoo news page is separated by "/(slash)" like
yahoo.jp/news * Yahoo's new page is not a directory but is separated using a subdomain, so it will fly to a page that does not exist even if it is opened. Or the top page will be redirected.

It is important to use properly

Subdomain and directory are important to use properly.
There are sites that use subdomains and sites that do not use the portal site, but I think the difference between these sites is focusing.

If the services you handle differ from genre (theme) to use subdomain.
If you have one service to handle, and use a directory if you are deepening in detail.

I think it is good to recognize.

Below are the usefulness of each subdomain and directory.

Handy of each scene-Subdomain-

Speaking of Yahoo! mentioned earlier, Yahoo! News Page is a content that provides news, and Yahoo! has a sub domain such as auction and sports.
Portal sites that handle such a huge amount tend to use subdomains.

By using a subdomain, it is easier to manage for each theme. Therefore, if the genre of the service you provide is different or the content and quality are completely different, you may want to use a subdomain.

Representative example using subdomain

In addition to Yahoo!, typical sites using subdomains include "Wikipedia" and "Livedoor".
Wikipedia uses subdomains for each country.

In Japan → https://ja.wikipedia.org/
In English -speaking countries → https://en.wikipedia.org/

I use it properly.

"Livedoor" familiar to blogs and news is as follows.

If it is a blog → http://blog.livedoor.com/
For news → http://news.livedoor.com/

is.

Usefulness for each scene-Directory-

The directory is effective when the genre theme is complete on one site. In that case, there is no merit to use the subdomain, but rather the site will be hierarchical and the fit will be better.

Search engines tend to prefer sites with hierarchical structures, so they can be approached by separating them by directory.
If the information is deeper, it is a good idea to separate it by directory.

Representative example using a directory

Typical sites using directory include MSN.

If it's news → http://www.msn.com/ja-jp/news
If it's a lifestyle → http://www.msn.com/ja-jp/lifeStyle

is.

summary

How was it?
Did you tell the fact that it is important to use sub -domain and directory according to the scene?

There is no one -sided one, and it is important for SEO to use properly according to its usefulness.
In order to make it an optimized site for search engines, information on the site should be organized, so use the subdomain and directory to build a site that will be evaluated!

That's it.
We look forward to your continued support of the next article.

Usability , technical SEO , internal measures , SEO measures

Posted by LSD_ADMIN