[Must -see! ] Lighting techniques that I want to know only "about the 3rd research"

September 30, 2015 May 12, 2022 Content SEO , Keyword selection , marketing , SWOT analysis, 4P analysis, etc.

Last time, I explained about the writing process, but I would like to explain the initiatives that are the points when actually doing writing.

Suddenly, do you all cook? When you cook, you'll think about what kind of ingredients you make for, what kind of ingredients you need, right?
Not only cooking, but when we make something, we always have this way of thinking, but this is the only element that is necessary for writing!

Understand what the goal is and who it is, and actually work on writing.
I would like to explain the elements of the process.

The following is the point.

Do enough research
Interview
Understand the user and take up the topic
Write a mission statement

With the above -mentioned initiatives, you will be able to make good words what you want to do and what you want to convey.
If you explain everything, the pages will run out, so this time I would like to focus on this point and explain this point.

Do enough research

Good content will not be born naturally. It is necessary to spend a corresponding time.
The writing process is very simple.
I do research, think about good content, and send it into sentences, but it is very difficult to make meaningful thoughts and thoughts into words. Especially if you don't know who reads it.

So doing pre -researching is very important for the writer.
If you are aware of the following, it may be useful for writing.

Decide the theme and understand the theme.
Make the goal and mission clear.
Think about things from the reader's point of view and meet that expectation.
Decide how to appeal to readers (style, wording, etc.)

Until this is decided, it is especially in the first stage, but you need to interview and talk together many times.

Look carefully

First of all, it is important to know the theme.
If you notice, take notes and focus only on the theme.
In some cases, you may have to dig deep into certain things or listen in detail to understand the requests of the members.
If you are writing about your specialty, think about why you are good, why you are important to you, and how to use it for readers.
If you want to write about the product, talk to a detailed expert and find out what the readers need!
Let's also look at competitors on the same theme.
What phrases, what kind of information do you provide, and what conclusions you have?
Is there a point that can be differentiated by our company?
Please compare and examine what is effective and not.
The hints should be hidden.

Make the goal clear

The most important thing in life and writing is to score the goal!
Think about what the theme you take up is for your reader.
Clarify what people really want and go towards it.
You also need to be aware of what kind of action you want to visit the site.
Do you want users to learn knowledge? Or do you want to give a sense of security to encourage your decision?
If you can understand what users need and what they want from the visitors, they will be able to prioritize and omit extra things. The content written by the writer must be useful for both business and users.
When you start writing, keep your business goals and readers' goals in mind.

summary

Research takes time, but you can think of the goal from a large perspective and speed up the writing process.
This is because it can be the foundation of lighting and you can blame your head.
You don't have to spend half a year on user surveys and comprehensive planning, but please grasp what you want to do, always look ahead, ask questions, and think carefully about how you want to guide people. 。
That is the starting point and the most important thing.

Next time I would like to explain the interview! Please look forward to it!