The importance of the title in Web writing

August 28, 2015 May 12, 2022 Usability , content SEO , SEO measures , internal measures

Titles are important for Web lighting

Why is the title important in Web writing?
That's because you look at the first title for many people and then confirm the content. When choosing a book at a magazine or store, check the cover, and if you have any interest, check the article and the contents of the text.
Similarly, web lighting also checks the title, columns, and content after looking at the title.

35 characters are the highlights

Web lighting is transmitted to users through the Internet, so it can be said that it is easily affected by Google search.
Therefore, it is necessary to set the title that suits Google Search.
In Google Search, only 35 first titles are displayed. Therefore, the key is how to attract users with that 35 characters.

How to decide the title

Let's take a look at how the title should be actually added. The important thing is to see if the title and the content of the text match.
When deciding the title, please be aware of the following three points.

Is it a title that includes the contents of the text?
Does the word / phrase you want to appeal include?
Isn't it an unnatural word? (Isn't it unnatural in Japanese)

Assume search

If you are not sure how to attach the title or write an article, use the Google keyword complement function. Try to enter one keyword you are interested in in the search box you use when searching for keywords.
Then, the keyword will appear in addition to the first keyword entered. This is the second keyword. This is a keyword that users often use for searching in Google's huge search logs.
Therefore, by considering articles that include the title as a hint, you can write articles that are highly interested in users.